Real Beauty is SO Last Year

Nobody is perfect, least of all me, but when you build an entire campaign around "freeing women from beauty stereotypes" one year, should you really partner with a television show that celebrates scantily-clad, underage New York society girls the next? Well, Dove seems to be doing just that with their new "Dove Go Fresh presents Gossip Girl: real NYC stories revealed" campaign. For the next four Mondays (including tonight) they will air commercials in-between Gossip Girl show breaks featuring real New York women and their inspiring stories.



Granted, Gossip Girl is popular with women (though I can admit it is ridiculous, I haven't missed an episode), but I just don't know that featuring real women and their successes (a fashion designer, a couture wedding gown designer, a filmmaker and an "It Girl"/style director for Nylon Magazine) will break through to viewers intent on seeing who Chuck Bass beds this week. Plus, the women featured, with the exception of the filmmaker, all work in the fashion industry, which happens to be one of the industries Dove's Campaign for Real Beauty has charged with giving women negative body issues. Interesting choices. How about a teacher, an aid worker or even the head of a (non-fashion) company? Didn't tie into the show as well, I guess.

So my conclusion here is that Dove saw the opportunity to address their target audience, young women, and diluted their positive message an eensy bit in order to sell some deodorant. I mean, these are still inspiring successful women, right? They made it in the cut-throat fashion world, started their own bridal lines, wrote and produced their own films and became style mavens. I am sure the Blair Waldorfs and Serena Van Der Woodsens out there would applaud them. That is, before they decided to crush them for standing in their way.

A Crafty Community

There are so many online communities cropping up these days that the average person (with a job) will likely have to pick one that is most important to him or her and just participate peripherally elsewhere. I, on the other hand, participate peripherally everywhere, so I wonder how meaningful my interactions really are or what I am missing out on. One thing is for certain, I have been missing out on Etsy.

Etsy is an online marketplace for handmade items where anyone with internet access and a desire to craft can put out a shingle and instantly be in business. Growing up, these were the fun stores to go into because you could always expect something new or different. More often than not these days, craft businesses can't survive against big national chains, so sellers have been retreating to flea markets, craft fairs and swap meets. Now they have a new outlet, with even greater potential for reaching their customers.

Here is a video that gives you a great perspective on what Etsy is all about:



Etsy truly promotes community by creating a place for direct contact and interaction between buyers and sellers. This also allows for collaboration and customization. How often do you want an item, but you just can't find the exact right thing? I guarantee there is an artisan on Etsy that can help you out. There are also blogs, forums and chat features to keep everyone talking and sharing.

Surprisingly, Etsy has also become a new way of passing down crafting techniques from generation to generation. While this practice often occurred within families, it now happens through community, through Etsy's videos (they have how-to's and Virtual Labs on the site, but they also have a dedicated YouTube channel) and where possible, physical Etsy Labs where craftsmen can learn their trades.

If you haven't been there yet, you should definitely check it out. One day, when I have free time once again (sigh) I will definitely be there as well. I used to be a pretty mean knitter.